Guys, it's officially the start of boycott Amazon week, but if you happen to want to expand it to include the Washington Post or Whole Foods, or whatever else that man has his hands in, do it.
I'm being serious about this: if you really want to make him feel it, cancel your Amazon Prime Memberships. That is where he lives, if those numbers drop, he will notice; everything else is a business fluctuation, and honestly he does not expect the WaPo to make a dime at this point.
OK, you have your assignment: make Bezos sweat.