Ben and I noticed the other day that development has started on a long-vacant tract of land on Thomas Road at 3rd Street. This parcel has been vacant for as long as I can remember. Imagine my horror when we learned it is slated for yet another overpriced "luxury" high-rise apartment development that will sit empty. Just what Phoenix needs.
From the developer's website:
"When creating Alta Paradise Ridge, it was important to us that we offer residents an unparalleled living experience," said Todd Taylor, development director for Wood Partners in Arizona and Nevada. "Our internal design process has continued to create beautiful multifamily units with fully-equipped, elegant amenities attractive to young professionals, families and empty nesters."
Each unit includes a large quartz kitchen island, stainless steel appliances and wood style flooring, creating a functionally dynamic environment for cooking and entertaining. USB outlets, gigabit internet speeds and Bluetooth speakers seamlessly connect residents and their technological devices directly to their home.
Exclusive community amenities have also been incorporated to match the lifestyles of the Alta Paradise Ridge's targeted audiences including a 24-hour fitness center, personal training, and yoga and spin rooms. Residents are also able to enjoy a wide range of opportunities for collaboration and relaxation in inviting spaces that include a clubhouse with an 11-foot television, a beach entry pool overlooking a private reserve, private dining room, and a rooftop terrace.
"More than just a place to live, Alta Paradise Ridge connects residents to the vibrancy of Phoenix and their community," added Taylor. "We are proud to offer a top-tier living experience with a unique sense of place and culture to our targeted renter."
And we know exactly who your "targeted renter" is, don't we? Urban professionals with more money than sense who don't own a single item and only use their apartment as a fuck-pad…
Same thing happening in Duluth, except up here they call it "market rate" housing.