…but like all good fanboys, I followed along with the live blogs of Apple's iPhone keynote this morning. I'm starting to fear that the era of "surprise and delight" along with the hallmark "one more thing" at the end of these presentations died with Jobs.
Apple's control of their secrets is laughable and everything is leaked so far in advance these days, there are no surprises any more. Two models of iPhone, one with colorful polycarbonate cases? Check. Fingerprint scanner on the 5s? Check. Better, faster, system-on-a-chip? Check. Default wallpaper matches color of phone? Check.
As I watched the product videos on the Apple website afterward, it seemed that not even Jony Ivy, Apple's chief product designer, was swallowing the bullshit.
Don't get me wrong. I still love the stuff Apple puts out and will continue to purchase it as needs arise, but they seem to be mired in their own past success and believing so much of their own hype that they're afraid to truly think outside of the box any longer. This is sad.
Nothing I saw today made me want to run out and spend money. Nothing. I think that's a first for me and Apple.