Forty six years ago today, during an October 14, 1977, press conference in Des Moines, anti-gay crusader Anita Bryant had a pie thrown in her face by gay rights activist Tom Higgins.
Bryant was a public face for Save Our Children, a political coalition aimed at overturning legal protections against housing and employment discriminations for LGBT+ people. She is known to have said "I will lead such a crusade to stop it as this country has not seen before."
In retaliation, the gay community hit her in her wallet by boycotting Florida orange juice, for which she was the brand ambassador. Gay bars stopped selling screwdrivers (vodka and OJ) and instead sold Anita Bryants, made with vodka and apple juice, the profits from which went to a campaign to oppose Bryant. The boycott was successful, eventually causing her lucrative Florida Citrus Commission contract to lapse.
And I hope she disliked the flavor of that pie, too!
(Vid cribbed from out.com.)